Record Details
Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions
ResearchWorks at the University of Washington
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| Field | Value | |
| Title |
Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions
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| Creator |
Swint, Suzi Wong
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| Subject |
behavior change
behavior modification motivation objectives audience analysis outreach audience involvement water environmental education |
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| Description |
Keys to getting the masses to be fish and water-friendly:
1. Be clear about your real goal - Bennett’s Hierarchy.
2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation.
3. Remember that humans change one step at a time - Outreach Continuum & Stages of Change.
4. ID Target Audience, Benefits, Barriers - Social Marketing.
Snohomish County Surface Water Management's Stewardship & Education Team. Watershed Education Program. |
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| Publisher |
University of Washington Water Center
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| Date |
2011-03-23T21:22:23Z
2011-03-23T21:22:23Z 2010-01-26 |
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| Type |
Presentation
Recording, oral |
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| Identifier |
http://hdl.handle.net/1773/16396
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| Language |
en_US
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