Record Details

Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions

ResearchWorks at the University of Washington

Field Value
Title Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions
Creator Swint, Suzi Wong
Subject behavior change behavior modification motivation objectives audience analysis outreach audience involvement water environmental education
Description Keys to getting the masses to be fish and water-friendly: 1. Be clear about your real goal - Bennett’s Hierarchy. 2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation. 3. Remember that humans change one step at a time - Outreach Continuum & Stages of Change. 4. ID Target Audience, Benefits, Barriers - Social Marketing. Snohomish County Surface Water Management's Stewardship & Education Team. Watershed Education Program.
Publisher University of Washington Water Center
Date 2011-03-23T21:22:23Z 2011-03-23T21:22:23Z 2010-01-26
Type Presentation Recording, oral
Identifier http://hdl.handle.net/1773/16396
Language en_US

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