Record Details
Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?
ResearchWorks at the University of Washington
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| Field | Value | |
| Title |
Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?
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| Creator |
Lee, Nancy
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| Subject |
social marketing
audience involvement objectives planning audience assessment message assessment program evaluation behavior modification behavior change water |
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| Description |
Lee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success.
Social Marketing Services, Inc. |
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| Publisher |
University of Washington Water Center
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| Date |
2011-04-20T20:43:38Z
2011-04-20T20:43:38Z 2006-11-28 |
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| Type |
Presentation
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| Identifier |
http://hdl.handle.net/1773/16497
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| Language |
en_US
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