Record Details

Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

ResearchWorks at the University of Washington

Field Value
Title Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?
Creator Lee, Nancy
Subject social marketing audience involvement objectives planning audience assessment message assessment program evaluation behavior modification behavior change water
Description Lee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success. Social Marketing Services, Inc.
Publisher University of Washington Water Center
Date 2011-04-20T20:43:38Z 2011-04-20T20:43:38Z 2006-11-28
Type Presentation
Identifier http://hdl.handle.net/1773/16497
Language en_US

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